Marketing

Early Team Member, Brand & Advocacy

Bengaluru, Karnataka   |   Full time

At Udhyam Learning Foundation (Udhyam), Our vision is to “Co-create a caring world, where people fearlessly pursue their potential”. We design & execute social interventions with youth and micro-entrepreneurs. We are a high energy collective that believes in co-designing solutions towards creating sustainable & large scale social impact! 


We are now aspiring to be a brand that can not just lead impact on the ground but also influence large shifts in thinking for transforming education and entrepreneurship landscape in the country. 


As an early team member of the team, you will help Udhyam achieve its three primary brand goals 

1. To build an unbiased recall for an organisation capable of innovation at scale for educational transformation and entrepreneurship across the country

2. To generate more than 30% interest for all work for Shiksha and Vyapaar verticals 

3. To collaborate and work with other teams to help tell their stories well 


We are looking for a mid-senior level person with at least 5 years+ min experience to own all marketing and branding activities at Udhyam. Primary responsibilities will include,

  • Develop strategies & methods to tell the Udhyam story to generate inbound interest from partners, funders and talent
  • Deploy successful marketing campaigns and own their implementation from ideation to execution 
  • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
  • Produce valuable and engaging content for our website and blog that attracts and converts our target groups
  • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
  • Oversee and approve ALL marketing material - both design & content
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals
  • Analyze consumer behaviour and adjust content & campaigns accordingly


Please note that an Early team member role is a boundaryless role and will require to have high ownership towards delivering the outcomes. The listed responsibilities are for reference only. 


While applying, please do remember to share your portfolio and/or link to the campaigns you have owned completely and/or significantly contributed to. 

 

Please note this is a full-time role based out of our Bangalore office.  


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Portfolio

Could you spend 20 mins going through our website (www.udhyam.org) and tell us your top 3 suggestions on what we could to improve our website visitor experience.